The Level Collective is a brand for clothing that indicates to themes which are Adventure, Design, and Change.
In the brief we are given, we aim at a screen-printable illustration based on themes of travel, outdoor activities, and adventure sports. The colors will be used are limited to 3 in maximum.
As I develop initial ideas, I also look at the suggestion in the brief. It reminds me some activities that I didn’t think of at the first time. Subjects such as camping, road trip, and photography. Before I read the brief, I was simply inspired by friend and the example shown by TLC. It is an idea based on a circle, and illustration/graphic is placed in the middle; with eagle gliding between mountains. Then I drew some scenes and objects for ideas of camping and road trip. The photography is not inspired to me usually, but this time it links me to objects like camera that our eyes see through; other examples are like telescope and goggles. I can make the lenses reflect the scene that the viewer is looking at, like landscape.
I thought of some abandoned place that can be grouped under the name of The Unknown in the brief. I am quite interested in looking at photos that is taken in a forgotten place, or a place that the photographer actually have to sneak in. The photos strike me with the power of nature, time, and mystery atmosphere. Нарушая запреты for some example; seems like it is a community to share photos. As a group they have been to lot of abandoned places. It is amazing to see those place, yet is scary to me.
(Click images to the sources of photo)
I think of why flying eagle idea is so appealing to me, and list some idea with similar pattern: Mountain for Eagle, Jungle for cheetah, and grassland for zebra…etc. I think of the animals that can move fast or freely in the environment that they belong to.
With a requirement that seems easy to me, I have to be aware of the limit in the number of color and legible image that suits on clothes. Furthermore, if I want to work on animal, it is actually challenging to my drawing skills. I may have to refer to many photographs and make it more graphic style.
This brief makes me refer to the movie The Serect Life Of Walter Mitty. The story is about the main character Walter Mitty who daydreams frequently, is on a mission of finding the cover photo for the magazine. Walter Mitty has had a steady position in a magazine company for a long time. Then he is in charge to bring the cover photo for the last magazine. With this chance, Walter is encouraged to find the photographer who took the photo, in person. Walter’s daydream is usually dramatical, this apparently explains that he has wanted to do something exciting rather than sitting in the office. While chasing the photographer, Walter has been to Greenland and Iceland. Something that is extraordinary has reduced the problem of daydreaming. It is like he is fulfilling the dream that was forgotten or wa not expected to be completed.
Apart from the movie is very appealing to me, the landscapes revealed is also impressing. Following Walter’s step, the movoie has shown the beauty of city, sky, ocean, open vision, grassland, valley, and more. Walter berings our eyes to the scenes with running, cycling, and skateboarding. It could be very helpful with my design.
I can’t really describe it clearly, but the styles and atmopheres given by The Level Collective and Walter Mitty, an some other photographers, I very enjoy the similar feeling given by them.
Furthermore, as to deign for clothing, I want to refer some clothing brands that I am quite in to. They all have a theme that is about outdoor activities and such.
Roots has quite a strong connection with nature to me. It is a Canadian brand and is inspired deeply by it nature, culture, sports, and human diversity (x). Roots and The Level Collective both have a style that i quite simple yet is their specific characters.
Roxy/Quicksilver ‘s style is quite different from the two above. And seems like they are specially into the direction of surfing and swimming. Roxy is mainly for women and Quicksilver is opposite.
It is a good way to see how outdoor clothing brands success and present its strong connection with sports and interacting with nature.
Hi Year 2 